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this post was submitted on 09 May 2024
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"Why would Tango Gameworks shut down like this?"
classic
I'm frankly astounded by the sheer ineptitude on display here. I don't know what's happening at Microsoft, but whatever it is, it's insanity. How tone deaf can you be? And this is only days after the gamepad fiasco.
Simple: It’s GamePass.
If you sell individual games, you have basically two ways of making more money: make more games or make better games so more people buy them.
The economies for a subscription service are completely different. People don’t subscribe to GamePass for a specific game, they subscribe for the entire collection. More games or better games don’t really drive up the number of subscribers. The only way to make more money is to drive down costs. You don’t make expensive, awesome games. Instead you drip-feed a steady stream of low-budget titles. You just have to make sure that the value of access to the entire collection is just about worth the subscription price.
Microsoft doesn’t care about games, they care about making money. They didn’t get into gaming because of a love for games, they realized it’s a market they didn’t dominate yet.
They lured people into GamePass with day-1 drops of AAA titles and now that the subscribers are there it’s time to squeeze as much money out of the service as possible.
And it’s not just GamePass. It’s all subscription services. Netflix is a good example: quality has been going down there for years.
The only real exception seems to be music streaming, but that’s mainly because there are so many artists and practically no exclusivity. In other words: there is healthy competition in the music streaming business.
The gamepass numbers looks way better than they actually are. There is that loophole where you can buy Xbox gold and convert to gamepass for a really small amount compared to what gamepass actually charges. A ton of people like myself got that deal, because it was like $100 for 3 years of gamepass. I will never renew or do gamepass again, as it's just not worth it for me. I imagine there a ton of people like myself on the discounted converted plans with no plans of renewal, especially at full price.
They have set themselves up to lose a ton of users, and fail, and they are unaware.
No, they're aware. They're just hoping the shareholders aren't.
Very nicely explained, I find myself in agreement with you. This makes a lot of sense and would explain their current behaviour. So, with this in mind, if I look at Microsoft's statement from the article, it now reads slightly differently. Before, it was just their statement verbatim: "we need games like Hi-Fi rush", but now it's "we need games like Hi-Fi Rush, but a hell of a lot cheaper". All because of GamePass. Dude, I am so sick of subscription services.
This is an excellent explanation of why the layoffs were a terrible idea.
I wouldn’t have volunteered $30-$40 for Hi-Fi Rush on release because of my low budget for new singleplayer games - but I did play it through Game Pass, and knowing how good it is now I would’ve paid more. Similarly, MS has put out many “mixed” games that are perfect for certain types of people but not many others. Those are the things that keep people on Game Pass. Nobody needs to be paying $100 a year to keep playing the few familiar live service games they know.
The “unsubscribe” button is really easy to reach the month Game Pass stops putting out anything new and interesting, and that’s coming soon now that they have no one ready to put out these surprise hits.
And music streaming is only as good as it is because artists are getting completely shafted at every turn by both the streaming services and the record labels.
If I weren't lazy I'd make a "I'm literally the guy in the photo" meme about this.
(kinda low quality, made it fast)
Perfect! :D
Fucking ghoulish.
At this point, I'm convinced that Microsoft is just trolling everybody and have a blast in the office.
Wolf of Wall St office parties everyday
They want more, but cheaper.
I was a massive fan of the OG Xbox and the 360, and every generation since the 360, I’ve grabbed an Xbox with the hope of getting a taste of those glory days.
I’m over it. Microsoft is making dumb decisions up and down the org these days. Their decisions make me sad at work, then sad on the couch after work.
This is the best summary I could come up with:
For some listeners on the call, it was a surprising goal: Microsoft had just shut down the Japanese developer Tango Gameworks, which was coming off the small, prestigious hit title Hi-Fi Rush.
When rumors swirled that it wasn’t doing well commercially, Aaron Greenberg, vice president of Xbox games marketing, wrote on X that Hi-Fi Rush “was a break out hit for us and our players in all key measurements and expectations.”
“While there are titles we can’t announce yet,” Spencer said in the September 2023 interview, translated by VGC, “we are currently developing new games in collaboration with Japanese companies.” It’s worth wondering if that’s still the plan now that Tango is shut down.
Even the original Hades is climbing back up the Steam charts, breaking its all-time peak player count record just today almost four years after its initial release.
While we don’t know exactly what sales goals Microsoft had for Hi-Fi Rush, clearly there is a demonstrated appetite for this kind of game, with Tango Gameworks positioned perfectly to deliver it.
With Hi-Fi Rush, Tango Gameworks gave Microsoft just what Booty says he wants: a small, creatively unique, highly praised, award-winning game.
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womp womp