You all know and love debunking. But have you heard of pre-bunking?
One approach is so-called “pre-bunking” - the targeted presentation of other perspectives and fact-based information. This involves being proactive instead of just reacting. In other words, not just trying to refute disinformation after the fact.
Check out the big brain on Mr. Osintguy. I spent way too much time looking at their sponsors. You can find the funniest shit in their mission statements:
PulseOfEurope: Defend the heart of Europe – with your vote. 
iac Berlin: Understanding and developing relational approaches in the field of philanthropy 
Relational approaches are increasingly recognized for their potential to support sustainable solutions and to nurture greater resilience while navigating complex challenges.
The good Lobby: We democratise lobbying 
Toguna Leadership:
What do we see as the art of leading people? To be an invested sparring partner as those we lead wrestle with the most fundamental questions, we all bring to work and life: Does my contribution matter? Do I belong (here)? Will I stay relevant and have a future (here)?
Front Europjeski: Literally just "European Front", I guess Eastern Front was too on the nose? 
It's a form of brainwashing called "innoculation theory"
https://en.wikipedia.org/wiki/Inoculation_theory
Or how to create rabid defense force any time your side is challenged. Russiagate was a massive innoculation theory practice. Critical of NATO? Well you must be a Russian bot!
It's similar to how hogs call anyone who disagrees with them a "woke Karen radical liberal commie marxist paid CCP shill"
Well that's interesting. I was merely thinking they want more funding for their own (very much pro-active) disinformation, which they've already been doing the whole time. Basically a rebrand.