You know, I think I agree with the spirit of that assertion but not the letter of that assertion.

There are people who are kind of at their limit knowing that on your phone there's a Facebook app, but you have to use your browser and go to the website on a computer. These folks will hear dial tones and TV static in their heads if you say "secure socket layer" to them. These folks have probably also sat through NordVPN ads and heard words like "secure" and "encrypted" used together, and will probably make understandable mistakes like "how'd someone steal bitcoins? I thought it was encrypted?"