this post was submitted on 14 Jul 2023
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Meta Threads engagement has dropped 50% in a week (www.nbcnews.com)
submitted 1 year ago by Ghostalmedia@lemmy.world to c/technology@lemmy.world
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[–] qprimed@lemmy.ml 60 points 1 year ago (3 children)

But, he added, Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.

strange. my "engagement" on lemmy is... "all day". strange indeed.

[–] SamsonSeinfelder@feddit.de 30 points 1 year ago (3 children)

Maybe because we "care for each others" opinions. The weird thing about converting instagram users automatically to thread users is, that instagram is mostly a one-to-many communication. One Insta Model posting her newest picture and then thousand others comment and like it. Thread (and Lemmy) are more back and forth and commenting on comments. That means we have an active dialogue where things are discussed in a more natural way. The Insta model does not give a shit about a bi-directional communication with their followers. They prefer a mostly one way communication of send and receive (like or die). They don't really care for their followers opinions and certainly are not interested in a deeper dialogue with them. They want to expand their reach and likes first of all. Threads is very different in the interaction than instagram.

[–] mayo@lemmy.world 11 points 1 year ago

This is the problem I've always had with instragram. For a while I was storing certain pictures on there only because it seemed like a good place to store them that I could share with people if the time ever came for that (it didn't). The engagement side of things looked very slim.

[–] qprimed@lemmy.ml 6 points 1 year ago

absolutely. I am in search of peers, not influncers.

I would suspect that most of us on discussion board style platforms (and lemmy in particular) want peer engagement - something that is building quite nicely on lemmy.

[–] Bozicus@lemmy.one 1 points 1 year ago

This is a good point. It makes me wonder if maybe "engagement" isn't going to be a metric for whether Threads succeeds or fails. (Other things I have read suggests that it's hot garbage in ways other than lack of dialogue, so I still think people are dropping it, but they might be able to fix those things).

[–] TwilightVulpine@lemmy.world 7 points 1 year ago* (last edited 1 year ago)

I tried it, because I still have a Facebook account I barely used.

I got like two screens of people I subscribed to and after they are out of new posts the platform tries to push a bunch of popular influencers and brands that I couldn't care less about. They couldn't get me to close it faster if they tried.