this post was submitted on 02 May 2024
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People find a shiny new word that sounds clever. They start using it so that they sound clever too. They like sounding clever, so they use it a lot. They start using it for things that it doesn't actually mean, until it loses all meaning other than the most generic "I don't like that." The word becomes enshittified and people eventually stop using it.
Needing a substitute, people find a new word...
Remember when everyone was accusing each other of "dying on hills"? Glad that stupid shit is over.
It's a cycle. Some of the other current "suddenly popular but as a result doomed" words I'm seeing lately are "grift", "slop", and the suffix "-bro." They'll likely fade away again once they become ubiquitous and some other new shiny word appears to glom onto.
We already have a word. Why change it?