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The New Audi A3 Is Amess With In-Car Subscriptions (www.motor1.com)

submitted 8 months ago by absquatulate@lemmy.world to c/technology@lemmy.world

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So far there's subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.

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[–] QuaternionsRock@lemmy.world 9 points 8 months ago (1 children)

A fifth

Surely their target would be the four fifths, then?

[–] IsThisAnAI@lemmy.world -5 points 8 months ago (1 children)

Have they excluded that audience? As far as I know you can still purchase the vehicle or feature instead of lease.

[–] QuaternionsRock@lemmy.world 2 points 8 months ago* (last edited 8 months ago) (1 children)

Only by upgrading to the MMI navigation system do you get access to the app store. From there, Audi forces you into add-ons like adaptive cruise control or Apple CarPlay and Android Auto for a one-month, six-month, one-year, or three-year subscription. Or you can just purchase any of those features permanently—although Audi doesn't say for how much.

Sounds like you’re right, but people are still right to be wary of this scheme, as the additional market segmentation will likely push up the cost of buying the feature outright. Audi is incentivized to push as many people toward the subscription model as possible to decrease the value of used vehicles.

[–] IsThisAnAI@lemmy.world -1 points 8 months ago

I will worry when it happens. The car market is very competitive and vehicle reliability, safety, and feature set has improved significantly in the last 15 years.