this post was submitted on 28 Feb 2024
191 points (92.4% liked)
Technology
59568 readers
3454 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I haven't read the transcript of the earnings call, but I read the article(s) and the Wendy's blog post in response.
It seems like there was indeed some misunderstanding somewhere along the way, in that the "dynamic pricing" that was referenced was not to be construed as surge pricing in any way, and was intended to reflect decreased (ebb? discounted? receding?) pricing that would be presented during off-peak hours to drive business.
The practice in itself isn't inherently bad, but I can see this as an incremental move towards true surge pricing across the industry - which for the record I am against - and there isn't really a way to position it in such a way as to be seen as a benefit to the consumer.
As with everything else, customers will vote for this practice with their wallets, and by the state of several other industries in which similar models have been adopted and begrudgingly accepted as the norm, I'm not holding out a lot of hope for a positive outcome here.