this post was submitted on 07 Jul 2023
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cross-posted from: https://lemmy.world/post/1094374

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] ijeff@lemdro.id 11 points 1 year ago (1 children)

Similarweb gets the data used to generate the estimations you see on the platform from 4 main sources:

  • Direct Measurement -- millions of websites and apps choose to share their first-party analytics with us.

  • Contributory Network -- a collection of consumer products that aggregate anonymous device behavioral data.

  • **Partnerships **-- a global network of organizations that collect "digital signals" across the Internet.

  • Public Data Extraction -- an advanced algorithmic engine that captures and indexes public data from billions of websites and apps.

For a deep dive into our data methodology, visit Similarweb Data Methodology.

Source: https://support.similarweb.com/hc/en-us/articles/4912885128337-How-does-Similarweb-get-data-

[–] drmoose@lemmy.world 14 points 1 year ago (1 children)

Its impressive how they can say absolute nothing in so much text lol

[–] randomname01@feddit.nl 1 points 1 year ago

As far as I can tell, point by point;

  • sites give them access to data directly,

  • they purchase data from hardware manufacturers or the companies behind browsers or other apps that interact with the web,

  • they purchase information from those companies that track you with invasive cookies and

  • they look at available data, presumably like data dumps and publicly accessible metrics.

It makes sense they don’t want to talk about it in too much detail, it’s all quite invasive.