this post was submitted on 06 Jul 2023
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The "user kick start" argument is interesting and not something I had heard. The fediverse does have active users which is valuable for growing a social media platform. However, Facebook would only need to convert 0.1% of it's users to the new threads and it would drawf the fediverse. So I'm not sure of that's their angle.
It's still a free userbase that they didn't have to grow.
They might not go down that route if they are successful from the beginning to establish a community. But they are still competing with Twitter and Bluesky, so they probably approached the instance admins to get an insurance that there would be activity from the start.
The last thing they want is to be the next Google+ (which they managed to beat). You have to guarantee buzz from the very beginning. After the metaverse flop, they cannot afford another one.