this post was submitted on 26 Jan 2024
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[Dormant] Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 9 months ago by MicroWave@lemmy.world to c/evs@lemmy.world
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] pageflight@lemmy.world 9 points 9 months ago (1 children)

Volvo XC40 Recharge has buttons for most things (volume, wipers, defrost, ...) though climate is on the touchscreen which is annoying. Navigation on the touchscreen is nice. The software is a bit glitchy, though the car itself is very nice.

But I strongly agree: searching for buttons was a big part of our car search.

[–] thisbenzingring@lemmy.sdf.org 8 points 9 months ago

I would definitely consider a Volvo but it is on the more expensive end and isn't eligible for the EV rebate in the USA. Still, it is one of the better looking EVs