this post was submitted on 20 Jan 2024
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Google search is losing the fight with SEO spam, study says (arstechnica.com)
submitted 9 months ago by leo@lemmy.linuxuserspace.show to c/news@lemmy.linuxuserspace.show
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[–] halm@sh.itjust.works 6 points 9 months ago

Hell, Google opened up the whole thing by prioritising sites with SEO. I really can't find any pity in my heart for them.

And honestly, by now we can just assume that SEO is spam. A search engine worth its salt should be able to find better results without it, just going on inbound links, traffic and (shock! horror!) relevant keywords in the actual content.

It's a radical idea, I know.