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Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off (www.ign.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.

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[–] andrewrgross@slrpnk.net 88 points 9 months ago (3 children)

These people are like an adversarial neural network being trained to find the most efficient ways to piss of their own customer base.

I think it's important to note that the entertainment landscape as a whole has been changing, and those changes have mixed with the shitty investor culture that already existed to create a terrible set of incentives that are wildly misaligned with consumer sentiment. I say this because I think that if we want things to change, we need to look at root causes.

The entertainment industry is feeling very threatened. It's hard to make money. That's a reality. And all the solutions to the problem are fucked up attempts to find ways to get players to give more money for things they don't want.

I think we need a better patronage model.

[–] Malek061@lemmy.world 26 points 9 months ago

A quality game for a good price that provides hours of entertainment is a good start.

[–] jettrscga@lemmy.world 15 points 9 months ago* (last edited 9 months ago) (1 children)

I don't find it hard to believe that the cost of making AAA games no longer matches the standard game price nowadays, because the typical $60 price hasn't changed in at least 20 years. Publishers have used a lot of alternatives to recoup that like launch day DLC, deluxe editions, and microtransactions.

I honestly don't mind deluxe editions with cosmetics for that reason, if someone wants to pay $100 for some extra outfits that's probably the ideal scenario for everyone.

But I agree that Ubisoft's insane DRM practices and subscriptions aren't the right solution to that problem.

[–] Dariusmiles2123@sh.itjust.works 4 points 9 months ago

Well then maybe they should make less expensive games even if I think they’re still making a lot of money

[–] snek@lemmy.world 2 points 9 months ago (1 children)

These people are like an adversarial neural network being trained to find the most efficient ways to piss of their own customer base.

I think we forget how removed these people are from reality.

[–] andrewrgross@slrpnk.net 2 points 9 months ago* (last edited 9 months ago)

What's funny is that they're not detached from the gaming industry. The average person, if you asked them "Do you think players like live service games?" they'd say, "I don't know what you're talking about."

These people have a lot of really nuanced, heavily informed opinions on the history, present, and future of gaming. They're just all highly unpopular opinions outside of people who demand to get a check in the mail immediately if not sooner because they just bought a share in a company they know little or nothing about.