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WotC - Speeding Up Secret Lair Shipping (magic.wizards.com)

submitted 10 months ago by MysticKetchup@lemmy.world to c/mtg@mtgzone.com

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Tl;dr: they're switching from print to demand to limited print runs for Secret Lairs

I can't see how this is good. The few times I've gotten a Secret Lair I found their shipping pretty quick, and limited print runs only encourage scalpers to buy out and jack up the prices. But I feel like Wizards is fine with that as long as it creates more FOMO.

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[–] Xtallll@lemmy.blahaj.zone 1 points 10 months ago

With 4 years of sales data they can probably target there printing numbers close to their expected sales. Unless a Secret Lair is a surprise hit I don't think this is that big a deal.