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Are Phones and Smart Speakers Listening to You? Cox Media Group Claims They Can | Cord Cutters News
(cordcuttersnews.com)
this post was submitted on 23 Dec 2023
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Privacy
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It's been published by multiple sources at this point that this happens because of detected proximity. Basically, they know who you hang out with based on where your phones are, and they know the entire search history of everyone you interact with. Based on this, they can build models to detect how likely you are to be interested in something your friend has looked at before.
Yup. For companies it's much safer to connect the dots with the giant amount of available metadata in the background than risk facing a huge backlash when people analyze what data you're actively collecting.
Which is why people need to call out the tracking that's actually happening in the real world a lot more, because I don't really want my search-history leaked by proxy to people in my proximity either.