Yep. But here is the snag: even though regular users generate traffic, power users (such as mods, people who want to have a better user experience through third party apps, people who engage in fights about usability) are those who generate and moderate content.

So driving them away will drive revenue away in short, medium and long term.

Tons of marketing sites have already recommended advertisers to stop advertising on Reddit, at least until this whole thing has settled.

The best part is the Spez guy never thought open source alternatives already existed, so he will actually speed up the end of his platform. I would bet that there won’t be an IPO any time soon, and the Spez guy is the main culprit.