In my opinion the wrong thing is getting the focus because legally Sony nor WB stole from anyone in the legal sense. I know it is unethical, but unfortunately that is not a winning argument in the business or legal worlds. The winning thing to do here is popularize the notion that "buying" from these services is not really buying and no one should do it. While at the same time popularizing the idea that any content tied to such a model is not worth consuming.

By pirating it it is just proving there is some value in these products even with all of the BS the rights holders tie them down with. The message needs to be sent in a way executives and lawyers understand that when you make your product customer hostile to obtain legally you make that product effectively worthless and the customer will go elsewhere for their entertainment. Including DRM has to cost them more than they stand to lose from those that will pirate it anyway. Because money is all executives and lawyers understand.

This would also effectively create a demand for smaller projects not tied down with all of that DRM shit that maybe some enterprising people would start to fill.