Gaming

That's not how this works. The film studio rents the license to a publisher, who then tasks a studio with the development of the game. The publisher in question here specializes in these deals to the point that their website is primarily advertising to rights holders, not customers buying these cheap games (because they aren't doing any research).

It's a lucrative scheme for everyone involved. I've also heard that developing these kinds of low-tier games is often a more relaxed affair, with little overtime and better working conditions compared to more prestigious studios. Low expectations result in low stress.