this post was submitted on 29 Nov 2023
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They need more subscribers. Period. They cannot afford to support all of the AAA studios they have purchased, with the amount of subscribers they have now. Starfield most likely didnt bring in enough new subscribers, and Xbox gamers make it frequently known they will not buy games. Their only chance, is to gain subscribers from other consoles. Its been assumed for a while now, that gamepass is most likely not profitable. If you look at what they spend to bring outside games to the service, theres almost no way it can be. Now add in all of the acti studios they have to pay for.
Talk about shooting yourself in the foot and rubbing it in shit, they could do with looking at what the market wants rather than share holders, they have the console to turn it around. They just need to improve their first party titles.
That's how enshittification works.
You lure customers in with loss-leaders - spending shareholders money.
Once you get customers locked in, you decrease the value you give them.
Once you sucked all the value away from the customers, you then suck that value away from shareholders.
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