this post was submitted on 28 Nov 2023
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That's not a new trend.
It's called 'bowdlerizing' due to an editor, Bowdler that did it with Shakespeare plays in 1818.
Wikipedia gives some other examples:
https://en.wikipedia.org/wiki/Expurgation
The video game South Park: The Fractured but Whole was originally going to have the name The Butthole of Time. However, marketers would not promote anything with a vulgarity in its title, so "butthole" was replaced with the homophone "but whole".[24][25]
In 2023 new versions of Roald Dahl's books were published by Puffin Books to remove language deemed inappropriate. Puffin had hired sensitivity readers to go over his texts to make sure the books could "continue to be enjoyed by all today”.[26] The same was done with the James Bond novels.[27]
I like "Fractured but Whole" it actually has some cleverness to the pun.