Apple

Although I think this is a cool new technology and Apple could implement this.

I would argue 99% of the userbase for the macbook air wouldn't actually care. This laptop has always been the laptop for word processing, basic web browsing and just normal day to day computer usage. This laptop was never meant to handle long renders or any tasks that require 20+min of constant 100% load dumping heat into the system.

For the 99% of userbase for the macbook air, the passive cooling is plenty sufficient. Apple sacrificed cooling that wouldn't really affect the majority of air user anyways for lighter weight, thinner device, cleaner built and absolute silence. For the user that the air is targeted for, these sacrifices are well justified.

I believe this technology would be very nice to be implemented in a new 13in macbook pro of some kind. Small laptop able to handle long load with some "pro" features (promotion, etc). But it's unnecessary for the air as the majority of its userbase would never see those benefits.

I personally own a 13in M1 air, for what I do with it, it never needs more cooling than it has now and I would happily trade the potentially more cooling for the benefits listed above. I also have a full PC for when I need more power.