We're reaching the end of an era wherein billions of dollars of investor money was shovelled into tech startups to build large user-bases, and now those companies (now monoliths) are beginning to constrict their user-bases and squeeze for every single penny they can possibly extract. Fair or not.
Now more than ever, it's important for us to step back and reconsider whether we want to be billboards for these companies anymore.
For anyone unfamiliar, some good resources to have when starting your degoogling journey are below:
Privacy Guides - A list of privacy-respecting services you can use.
Plexus - A crowdsourced information bank of service compatibility with degoogled devices.
This random PDF - A study from 2018 detailing data that Google tracks about its' users.
The problem is that I'm pretty sure that spammers are specifically targeting Google with a lot of their effort because of the size of its userbase.
So DDG or whoever else can be a solution for some, but if they get a big enough userbase, the SEO dollars are going to go towards hitting them too. Leveraging smaller size can't be a fix for everyone.
Kinda like Reddit and the Fediverse. Right now -- and in the past -- there's a limited amount of money in trying to jam spam in front of the userbase's eyeballs on lemmy and kbin. But whenever the userbase grows by a factor of ten, so does the return-on-investment to a spammer in gaming their system. If the entire Reddit userbase collectively moved here tomorrow, the spammers would very quickly follow.