Apple

But, this also means that the universal profile will win and any issues with it will get better. Google, the carriers and likely all other Android OEMs are going to scramble to make it as good as it can be. They will make sure group chats don’t break, that videos and pictures are sent in decent quality. Make sure that things like reactions, typing indicators, etc work.

Apple has picked a side and like with so many other standards, I think everyone else will bend to follow suit. If there are problems at launch with certain Android phones, the first one that works seamlessly will get a leg up.

Apple is the 800lb gorilla in the space and what they do, others will follow. This is a good outcome. It might not be great at launch, but give it a year or two and it will shake out.