this post was submitted on 28 Jun 2023
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So, I will make no secret that I'm rolling my eyes at all of that marketing stuff that goes up every year. But I've been thinking, it doesn't have to be so superficial and pointless. Maybe there's some rare exception out there that took the opportunity to say or do something meaningful.

Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?

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Idunno, tolerating our symbology for a month doesn't mean tolerating us ever. They're still gonna call me "sir" if I go in there, even if they gave/sold me a shirt with a pride-ified version of their logo on it. I'm not convinced that the filthy rich co-opting our symbols for profit for a moment is really of benefit when it doesn't actually mean anything.

It's fully vacuous and may even devalue our symbols, I say. Seems like exploiting us and supporting us would look different.