this post was submitted on 05 Nov 2023
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They needed to take their time, tell great stories about characters that made you care for them and draw together the wider story arc in the end credits. Like they did the first time around.
Unfortunately, they didn't and tried to force the next story arc into being as part of the main story, so each film and TV show wasn't satisfying in its own right, it was just a building block in the franchise. BP:WK was the worst example of this - it seemed to just exist to move characters from point A to point B so they were viable in some future project.
It's saveable as they have some major cards still to play - the Fantastic Four and X-Men, for example. And they could take inspiration from their best trilogy of films, GotG, and let a talented filmmaker loose in their own corner of the MCU (GdT and the horror characters come to mind, Midnight Sons/Suns, Legion of Monsters, etc, perhaps with Sam Raimi tagging in for Marvel Zombies). However, fundamentally, they need to focus on films that are satisfying in their own right - Shang-Chi came closest and threw it away in the final act.