this post was submitted on 03 Nov 2023
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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)
submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world
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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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