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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world

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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] andros_rex@lemmy.world 19 points 1 year ago (1 children)

It’s also sadly common for folks to detransition because of hostility and a lack of support. Hard to afford hormones if you can’t get a job because you’re trans.

[–] captainlezbian@lemmy.world 3 points 1 year ago

Very true. And it’s easy to decide that physical safety is more valuable at the moment than self fulfillment.