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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world

85 comments fedilink hide all child comments

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] toasteecup@lemmy.world 18 points 1 year ago (1 children)

I feel like you're underestimating the amount of apathy most people have.

[–] magnetosphere@kbin.social 7 points 1 year ago (1 children)

You may be right. It could be just that simple.

[–] Fades@lemmy.world 7 points 1 year ago* (last edited 1 year ago)

It absolutely is that simple. Most people just do NOT give a fuck until it directly affects them negatively. They don’t want to lose their followers and shit so musks bullshit is acceptable in that context