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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world

85 comments fedilink hide all child comments

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] hiddenSin@lemmy.world 39 points 1 year ago (2 children)

And how is this even about technology anymore?

[–] wmassingham@lemmy.world 12 points 1 year ago (1 children)

It never was.

[–] can@sh.itjust.works 7 points 1 year ago (1 children)

Seriously though, are there any better tech communities here?

[–] natecox@programming.dev 7 points 1 year ago (1 children)

Browse around programming.dev, there’s plenty of good tech content here.

[–] can@sh.itjust.works 2 points 1 year ago

I'll take a look, thanks. I also just made !technology@sh.itjust.works at someone's else's suggestion

[–] RaoulDook@lemmy.world 11 points 1 year ago (1 children)

It is about an abuse of technology so it is relevant

[–] hiddenSin@lemmy.world 6 points 1 year ago (1 children)

Everyday there is some "tech news" about X. These are not tech news anymore. How is a trans film promotion tech news? Where is the technology in this? This is just drama news at this point.

[–] ColonelSanders@lemmy.world 1 points 1 year ago (1 children)

So, any news regarding a tech company is not, in your eyes, "tech news"?

[–] hiddenSin@lemmy.world 4 points 1 year ago

That's right. I think of tech news to be about the technology not about some political, racist, transphobic, etc... things. If it was actualy about tech then so be it but this ain't it chief.