this post was submitted on 17 Oct 2023
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Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win' (www.pcgamer.com)
submitted 1 year ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] captain_aggravated@sh.itjust.works 1 points 1 year ago

...Granted you can turn this off, but by default every time you start Steam an ad for a game flies up in your face.

I would also call every single store page on Steam a "sold ad." Again, granted that it doesn't seem you can pay to promote your game above anyone else's and the search seems to be fairly straightforward and functional.

While I do feel there is definitely advertising that happens on Steam, I'm okay with the level of it. I can find products I want, and products I do not want are not mercilessly crammed down my throat.