this post was submitted on 15 Oct 2023
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YouTube isn't happy you're using ad blockers — and it's doing something about it (me.mashable.com)
submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world
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YouTube isn't happy you're using ad blockers — and it's doing something about it::Annoying.

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[–] Evilcoleslaw@lemmy.world 9 points 11 months ago* (last edited 11 months ago) (1 children)

Part of the reason YouTubers have 3rd party sponsor spots is because viewer an blocking makes their Adsense revenue unreliable.

I think the primary reason for that is so they still have revenue when YouTube randomly demonetized their videos. Whether for a false detection of something that's not "advertiser-friendly", false copyright claims because someone remixed music you've licensed and uploaded it to a library to be scanned using Content ID, or if YouTube just decided to say "fuck you" and say your videos are getting Invalid Traffic for no reason. It's a diversification of revenue streams.

[–] joshhsoj1902@lemmy.ca -4 points 11 months ago

Both can be true. And YouTube premium also addressed that issue.