YouTube makes $30B/yr in revenue.
YouTube has 2.7B active users.
This means that YouTube is making about $11.11/person/year.
uBlockO has 10m active users.
This means that uBlockO is costing YouTube $111m annually, or about 4% of their overall revenue.

I'll admit, that number is bigger than I expected. But almost any other line item on their budget sheet would be bigger.

ETA: it's worth noting that YouTube has estimated operating costs of $5B, so this isn't coming anywhere near making them unprofitable.

[–] Trainguyrom@reddthat.com 8 points 1 year ago (1 children)

Is that 10 million active users of uBlock Origin or 10 million active installs? Also relevant because I've seen workplaces that deploy UBO to all users thanks to advertising being an easy vector of getting users to click random links they shouldn't

[–] ilinamorato@lemmy.world 1 points 1 year ago

So I can't find my original source for that one anymore, but I looked at the Chrome Web Store and addons.mozilla.org and they show a total of ≈17m (10mil on Chrome, 6.9mil on Firefox).

I don't see a good active users number on uBlockO's website or anything, and I also don't have a good way of estimating how many of those installs are second or third browsers; but an enterprise install probably wouldn't go through the extension storefronts and would instead be delivered directly via MDM. Whether that means they'd count toward the browsers' totals, I'm not sure.

Still, it seems to me that the vagaries around this probably cancel each other out decently well; sure, some might be double-counted or enterprise installs, but the actual uBlockO users are probably more inclined to be power users, online more often than other users. I'd say that 4% is probably in the ballpark at least. Maybe it's 1%, maybe it's 6%, but I don't think it's terribly far off.