this post was submitted on 13 Oct 2023
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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] LazaroFilm@lemmy.world 7 points 1 year ago (1 children)

Makes sense. They have multiple franchises and they can either sell in Walmart and water down the franchise or make an exclusive store where they control the experience and increase the value of the products. Disney also has stores like that. As for the Squid Game experience it’s the local equivalent to Disney parks. Di’s I mention it looks like they’re copying Disney?

[–] skozzii@lemmy.ca 5 points 1 year ago (2 children)

I enjoyed the Disney stores, they always were busy, but now they are all closing down it seems.

[–] Krauerking@lemy.lol 3 points 1 year ago

Same, but Disney has gotten so big and so loose with it's cash that they are burning the clothes off their backs to keep the train moving. It was just not profitable enough to keep that arm alive I guess

[–] thehatfox@lemmy.world 2 points 1 year ago

The entire chain of Disney stores in the UK closed years ago. A bunch of other narrowly branded shops have gone too.

If the likes of Disney didn’t think stores were worth it, I’m not sure how Netflix thinks it could work. There’s can be decent margin on merchandise, but also a lot of cost in running physical retail.