United Kingdom
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Yep, I hate this. I’ve avoided “loyalty” cards all my life because I’m not interested in giving valuable data to corporations that I already hate away for a tuppence. But now that they’re doubling prices on stuff unless you use the loyalty cards there’s not a huge amount you can do. What I’m doing at the moment is avoiding those shops that do this as much as I can, and when I do go there, a bunch of friends and all use one of our elderly mum’s loyalty cards, with the hopes of making their data just complete nonsense. That little old lady is sometimes vegan, sometimes not, she buys condoms, men and women’s hygiene products, various different brands of pretty much everything, she’s truly living life to its fullest!
Where I live, there are like 5 Tesco stores and just one other major supermarket. Definitely some corruption in the local council going on.