United Kingdom
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Not much considering they've basically dipped toes into vaping rather than entire legs.
Most of the vaping industry is independent companies removed from the likes of the usual tobacco figureheads and single-use Vuse and Juul vapes(their brands) were fizzled out years ago.
PM and RJR do have their noses invested in some of those smaller companies, even Altria owned a chunk of Avail Vapor before they went to shit in the late 2010's.
but their investors tend to be more cautious than the "black market" or smaller vape industry of juice bottles, single-use vapes and box mods, and they don't touch Delta 8/10 vapes with a 39.5' pole.