this post was submitted on 21 Jun 2023
268 points (100.0% liked)
Technology
37603 readers
422 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Didn't Reddit already drop at least 40% in valuation from when they started the IPO process a year or so ago?
Yes, but almost all ad-based business models in tech fell, too. There's less advertising money on the internet today than in 2022 or 2021, so investors are more skeptical in business models that primarily rely on internet ad revenue.
Throw in the fact that Reddit's advertising platform is actually difficult to use and not particularly effective, and you have the problem where Reddit simply can't charge the same rates that Facebook and Google can. That's what's going to kill the site, when advertisers decide it's just not worth advertising on that platform.
How platforms die aka enshittification : First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
sauce : https://www.wired.com/story/tiktok-platforms-cory-doctorow/