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Where will the tourists go? Europe’s winning and losing destinations due to the climate crisis
(english.elpais.com)
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I kind of like, how the EU predigts that Hamburgs city marketing remains totally shit, even when it is in the region most profitting from climate change tourism. Seriously Hamburg gets half as many international tourist as Krakow, which has half the population. Even Düsseldorf gets more tourists and it is a third of the size and honestly significantly uglier then Hamburg.
Düsseldorf and Hamburg are popular for very different reasons though. When I went to Düsseldorf it was because of Little Tokyo. I wanted to eat some nice Japanese food.
When I go to Hamburg it's because it is a beautiful big city but I usually go for nothing in particular.
I just feel like Hamburg is not well located for tourism. Düsseldorf/Köln/Bonn are at least very close to France, Holland, Belgium, etc
Hamburg is also quite rich. It used to have the same GDP as Berlin with half the population. Hence fostering tourism wasn't a priority. But I guess with the harbor losing value (the harbor is quite a bit inland and the river Elbe that leads to it isn't deep enough if ships continue to get larger) and Berlin actually becoming the largest German economic center, that's going to change.