this post was submitted on 17 Aug 2023
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I work in Google Ads every day.
It's more likely that they're incompetent and haven't checked/manually set up their video / display ads, and have let Google decide how often to show their ads. Google then decides to show their ads as often as possible because it gets clicks (even if they're accidental) and nets them more money each time.
The best trick Google ever pulled was telling advertiser's to trust them with their money and "leave it up to the algorithm".
Fuck no, you set it up so Google doesn't abuse their platform and spam your ads everywhere, ignoring everything Google tell you to do.
The shit I've seen in people's accounts because Google told them to do it...
You can and should limit the amount of times your adverts are shown per day to someone. There's a not-so-fine line between brand awareness and pissing off potential customers.