“We can’t subsidize other people’s businesses,” Huffman said. “We didn’t ban third-party apps — we said, ‘You need to cover your costs.’”

Too bad the article author does not put this into context with counter-arguments. "Your cost" saying that's the cost is a wild claim. They supposedly set an arbitrary, high price.

“I think every business has a duty to become profitable eventually — for our employees shareholders, for our investors shareholders and, one day as a public company, hopefully our user shareholders as well,” said Huffman, who co-founded the site in 2005.

I'm not so sure every shareholder is necessarily looking primarily or only at money return. It's equally probable a shareholder may be a shareholder to support the platform - even if it operates at a loss - because it's a good or important platform.