this post was submitted on 11 Aug 2023
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As a gamedev: Early Access was useful for devs, back when it was real Early Access. Think: Kerbal Space Program (the first, not the second).
Nowadays it's mostly a marketing tool, that allows to generate the hype for launch twice... Publishers and players expect "Early Access" games to be feature complete and polished before the "Early Access" launch...
And again, Larian Studios used EA as intended, which allowed them to publish a good, polished game.
As did Supergiant, with Hades. When Early Access is used properly, it can help make a great game.
I liked what Daemon X Machina did, where they released a demo, sent out questionnaires to everyone who downloaded it, published a video about the results save how they were planning to act on it, and a few months later released a new demo with a new questionnaire.
Yep, that's probably the most helpful thing for devs. This sadly often conflicts with publishers' announcement schedules. There are, however, companies that do NDA-protected play-tests, where you get the same kind of information, without publicly announcing the game.
Ubisoft did (does?) it to a degree with their Rainbow 6 TTS (beta) servers to test the sandbox and did so for a few technical alpha/beta releases acting as selected pewviews to see how the game is received and where bugs are.