this post was submitted on 07 Jun 2023
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Technology
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Theoretically some large company could use the "embrace, extend, extinguish" model to take over "open" standards. Microsoft was famous back then for using this strategy. It would look something like this:
Embrace: large company creates a really stable and well moderated instance that federates with almost everything to attract users
Extend: large company adds custom features to the instance that are incompatible with other instances
Extinguish: people stop using other instances as incompatibilities start impacting user experience. Big instance might also stop federating with other instances, so users are forced to use their instance to see content. After this, big company starts making the platform shittier to make more money.
Could go the same way as Gmail. A lot of people just use Gmail. Gmail has a lot of control in the email space because of that. Even though "Email" is an open standard/protocol Gmail has control through the spam filter. Its really hard to setup your own email server without getting a lot of spam so it isn't that open anymore. These are some challenges for open standards as well.
They should officially add a fourth "E" to that model - Enshittification.