Physics

Think of this as a citation gold rush. You need to get on the band wagon early to become part of "the standard references" that everyone has to cite regardless of relevance. People will avoid making outlandish claims in order not to look stupid a year later in case things didn't work out -- no follow up work thus far has actually claimed to see superconductivity, just innuendos.

Not saying LK99 is or is not the wonder material, but right now it's more of a sociological experiment.