If your view of string theory is through the lens of media, you aren't going to be up-to-date. String theory was and is the leading theory for quantum gravity, is actively worked on, and has only been supported in recent findings through quantum field theory.

But you're talking about a field with little funding, that requires some of the most brilliant mathematical minds who have specializations, and in which experimentation requires super technology to build particle accelerators the size of the moon. It's not a glamorous field and once the buzz of "theory of everything" wording died off, it was forgotten in media. Just like so many other topics before it.

The standard model for quantum stuff

The standard model doesn't handle quantum gravity, which is kind of important. Nor does it address a slew of other very real phenomenon (dark matter, for instance). It's not a theory of everything, just a good model. It's also something that can be derived from string theory. The two are not competing ideas.