this post was submitted on 17 Jan 2025
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The only thing I really feel bad for from this is the small town food banks/animal welfare societies/sanctuaries that were able to find alternative sources of incomes through Tiktok via their partner programs and through a wider audience. Apparently Instagram doesn't pay as well, and Youtube shorts are abysmal for discovery.
I used to volunteer at an animal shelter, and my city dropped funding for them in 2023. Tiktok donations helped a lot more than you'd think. Highly encouraged people reading this to drop some food/donations off at your shelter of choice if you have any to spare.
That's interesting, last I had heard TikTok was morally abysmal when it came to paying creators. Unless that changed in the last few months then any Tiktok creator would make more money on YouTube even with a smaller audience.
For normal Tiktok creators, I'm not sure. But from what I remember, our TikTok revenue (combined creator fund payout + donations) outperformed every other source of revenue on a month-to-month basis EXCEPT the large local fundraising drives (which we only had quarterly).
The secret hack to the internet has always been animal content, lol. Animal videos performed very well, especially if you got into the creator fund. Youtube shorts only performed well for us when we had long form content the short could lead into. Before then we had 0 visibility on the YT algo.
Finally, Tiktok has better integration different payment methods through fundraising platforms (GoFundMe, Kickstarter, etc) than Youtube (or any Meta app tbh), or at least from what I understood from our accountants (I never bought anything off of Tiktok).
Again, this is only from my experience, and some other small animal rescues that we worked with. That's why I express sympathy for these organizations. I don't really care what happens to the drop shipping influencers or whatever.
Ah, i see. Thats really interesting, thanks for your insight.