British Comics

Rebellion has agreed a distribution deal to bring 2000AD to supermarkets across the UK, broadening the potential for sales of the Galaxy’s Greatest Comic.

2000AD has always been available to supermarkets for sale, but the publisher tells downthetubes the latest expansion, which began with the title’s Christmas issue, will run for a few months, to test sales in new locations. If a location sells their copies each week, then 2000AD will be added permanently to the weekly order – so the more people buy, the more we’ll see 2000AD expand into new stores!

The test followed requests by Rebellion’s distributor, because 2000AD is such a strong product.

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The sale of 2000AD in supermarkets such as Sainsbury’s is based on demand rather than on the chain, and whether or not the manager of a store has the shelf space and thinks there’s an audience for the comic at their particular location. It’s for this reason some supermarkets have always stocked 2000AD, because of local decision makers, but this new sales test is a welcome move, putting the comic in front of many more potential buyers.