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Woolworths says it has more than 40 competitors in Australia – we went looking for them
(www.theguardian.com)
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Spud Shed is a legitimate competitor in WA. At least as good as Aldi in terms of range. They're also the only stores open 24x7, here. Colesworth close at 9pm on weekdays and 5pm on weekends.
They don't play on the same level as Colesworth though. Maybe a few percent market share even here?
Woolies could argue that every dollar spent at Spud Shed isn't being spent in their stores. That seems to be what they say that about literally any store selling a product found on their shelves.