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Can someone please explain what body is responsible for what I’ve seen referred to as the “official” list? Is Coke actually on it now? I’ve tried googling it but couldn’t find anything definitive.
The body responsible for these decisions is the BNC (BDS National Committee, a committee of Palestinians who run the BDS campaign). They run this website: https://bdsmovement.net/
BDS is not the only organised boycott. Other Palestinian liberation orgs also call boycotts. BDS is, afaik, the only organised boycott campaign against Israel that is in every country (bar Israel obviously)—the other organised boycotts I know of are organised nationally by various orgs. And there are also grassroots boycotts eg of Starbucks, and these grassroots boycotts sometimes become BDS targets (e.g. McDonald's).
I thought this website had the official list
https://bdsmovement.net/get-involved/what-to-boycott
Edit: if that is the official website, here's their statement saying coke is targeted now https://bdsmovement.net/news/coca-cola-quenching-israel%E2%80%99s-genocidal-soldiers%E2%80%99-thirst
the whole list on the first link is: hp, siemens, AXA, puma, isreali fruit & veg, soda stream, ahava, sabra
seems kinda short...?
Yes that's the point. The lists you see with dozens of brands are unofficial, and the BNC does strategic focused boycotts of what they think are the most complicit companies.
Their rationale :
I'm sympathetic to this rationale. If you actually want a mass of people to participate in a boycott, it can't be a laundry list of products.
yeah, consumer boycotts have very little leverage. you need a huge amount of people to know and care and change their behavior to make a blip and for the business to not think it's from some other reason.
https://liquipedia.net/rocketleague/Team_BDS