food

On some level, who knows? But the guy behind is a well known Palestinian activist and filmmaker, and the company is set up via Palestine House, which itself is a registered and legit charity, as a social impact company.

I've had these a couple of times as quite a few local newsagents and corner shops stock them in my area and they're only about 60p more expensive that a can of Coca-Cola. Not enough to make a difference, but then I only buy a can of cola now and again, I'm not buying cases or anything.

There's a number of other ones created by Palestine Drinks too that are in the same shops. That company is Swedish and a much larger business, whose owner has had a number of businesses creating products for local Middle-East markets and BDS friendly products. I remember reading seeing an interview with him quite a while back and the point was that fizzy, sugary canned drinks have a very high profit margin once you can produce them at scale, so if you're trying to create a product that generates revenue for a cause then they're a great fit. So I'm guessing that Gaza Cola's smaller production and distrubution is more costly at the moment, but also that the mark up is kind of the point.

On the hospital rebuilding, you're right, that isn't going to happen anytime soon. But it also says 100% of profit to humanitarian aid, so they've got some wiggle room there to fund less grandiose (and possibly more depressing, less hopeful) aid like basic equipment and medicine etc.