this post was submitted on 20 Nov 2024
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Social media users probably won’t read beyond this headline, researchers say (www.psu.edu)
submitted 4 days ago by Joker@sh.itjust.works to c/science@lemmy.world
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A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

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[–] TherapyGary@lemmy.blahaj.zone 5 points 3 days ago

I know they think it might generalize to other platforms, but there's little evidence to say so, and I doubt the percentage is nearly as bad on other platforms, especially Lemmy (which is the only social media I use, so the only thing relevant to me and many others here)

There's likely also a high percentage of people who form opinions about and comment on headlines without reading the content, but that's not what this paper measured