this post was submitted on 25 Jul 2023
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Technology
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Could be a bias and/or coincidence. Due to all the shit in the world (partially due to COVID as well), the financial markets are quite troubled and much more unsteady than before. This also increased the pressure on a lot of previously growing companies who then suddenly had to change course and shrink again. Increasing prices and decreasing revenue while investors become more cautious means that a lot of these "startup"-kind-of-companies are suddenly in big trouble and enter survival mode.
People who were able to sell ideas to investors suddenly need to actually manage and become profitable. Stuff that worked without a real strategy (aside from shining for the investors) suddenly needs to stand on its own feet.
And they become a bit more brave since they hope they'd be overshsdowed by others. Like a line of professional cyclers defending each other against the wind coming from the front. If Mask would keep trending with X, many others would not get traction.