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Custom Snapdragon chip of OnePlus 13 seemingly beats Apple A18 Pro in efficiency
(www.notebookcheck.net)
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This is pretty standard copytext for Qualcomm marketing.
They were promising the world before the release of the Snapdragon X and it barely was able to beat out current x86 offerings on efficiency, while not being able to match performance (I am ignoring the massive issues with software and peripheral compatibility for the sake of argument).